Roma Finance has refreshed its branding with #LovetoLend across all channels with a mission to provide the ‘Borrower First’ experience.

The lender has significant growth plans to become a £350 million business over the next two years and has an ambitious and sustainable growth strategy which is focused on a borrower-centric philosophy and its dedication to love to lend. It doubled business activity and the loan book in the past 12 months, made key hires and promotions across the business and has built key partnerships with those who have aligned values.

Roma Finance will expand with its mission to provide the ‘Borrower First’ experience to those looking to create prosperity from property through learning, collaboration, innovation and integrity.

Charlotte Rutter, head of marketing & comms said, “In February 2021, we rebranded and became ‘lending less ordinary’. The events that followed the pandemic and impacted our economy and lives mean the world seems permanently extraordinary. Our new refreshed logo with the strapline ‘#LovetoLend’ is a natural step in Roma’s journey. We have remained a constant in the marketplace, putting the borrower first and providing support that is second to none, ultimately providing a little joy.”

Michael Allison, commercial director continued: “Creating the ‘borrower first’ experience is priority number one at Roma. Over the last two years, we have strived to deliver partner and borrower-friendly innovations including technology, funding, team building and culture to ensure our processes are entirely geared to creating the ideal lending experience for all parties.”

“I am delighted with the brand refresh which reflects our business values going forwards and I am incredibly excited for the further developments we will share over the next few months.”

The refresh was launched at the NACFB show in Birmingham with the help of stand designers Quadrant2Design.